This morning I went and bought a ticket to watch the Nationals play the Red Sox in an exhibition and noticed a pretty neat feature: Mobile Phone Tickets. The gist is that you buy your ticket, get a text, and that text can be scanned for your entrance to the ballpark.
Absolutely brilliant, but then I noticed that they charge $1.75 for this service. Why?
I guess it takes some effort to have software send a text message in the same way that it takes some effort to have a computer send me my ticket to print out (which costs the same baffling amount, $1.75), but, really, should I be charged $1.75 for them to send me a text message that already costs me money?
No thanks. I’ll just pick up my ticket at Will Call which costs me a cool $0.00.
(I do realize that this is a picture of a rail ticket on a phone, but you get the general idea)